According to marketers, the buyer evaluates the product first of all the packaging. Moreover, in his view, people do not separate the packing material from the product. It is as a whole. We first draw attention to a handsome man in an expensive suit, and do not share a separate suit and the body. A similar reaction to the packaging in the store. And no matter how colorful cardboard or cellophane immediately go in the trash. When choosing a product, already happened luring the buyer is to reach the goal. The fate of packaging, nobody cares. But such rules hold only unscrupulous manufacturers.
Actually the packaging from reliable manufacturers designed for two functions – advertising and safety during transportation from the factory to the objects. It is familiar to many bottles, cans, boxes, bags and more. To create a truly effective and quality packaging, you must adhere to the following conditions:
Package design should be trusted to a professional designer. It needs to choose a style, choose the right combination of colors, typeface and other graphic elements. In the end, the designer presents the model of the future of packaging. After the approval of the leadership, it goes into mass production. There are certain rules of presentation of the goods. Luxury products are usually offered in simple colors: red, black, blue or white. Young consumers prefer bright colors: blue, pink, orange. Differences also exist for food products. Confectionaries are placed in a container which is dominated by warm tones. Milk can often be found in the packaging of cool colors. Other colors is not an exception. Importantly, with respect to the color balance.
You cannot hope for a vibrant design. If the product is designed for adult consumers, the excessive brilliance and praise can be rejected. Experienced manufacturers are able to profitably provide a few details on the package, and it will surely get success. For example, some modern laptops don't need best performance. Sometimes it is enough to place the device at a suitable angle on the packaging.
In the world there is no uniform rules of registration of the packaging material. The producers have complete freedom of action. The packaging should be convenient, informative and pleasant. You will not only protect the product from external environment, but also beneficial to sell it.