That includes the concept of SEO

SEO (or SEO) is a complex of measures to improve the position of the Internet resource in search results of various engines (Google, Yandex, Mail.PY). Not so long ago, they were not needed, because the path to the top of the sites was through link building. But search engines are dynamic systems that are constantly improving their algorithms, so they now put forward strict requirements to the quality sites. Now the web resource is also bound to be informative, devoid of different kinds of errors, structured, attractive, and its content is unique.

Many firms are engaged in advancement of sites, including the company Boldsoft. You can learn the basics of SEO and implement them in practice on their own, only professionals guarantee results and free-swimming faces a waste of time, money and penalties from the search engines.

What is SEO?

SEO is an ongoing process which consists of several stages.

• * Exploring niches of the business, analysis of competitors and the website that needs promotion. If the niche is highly specialized and there are few strong competitors, then promote your web resource to top-the results will be easier and Vice versa. At this stage, we determine the strengths and weaknesses of the site, set specific goals and developed a General strategy.
• * Internal site optimization – is a set of actions aimed at improving this resource, its structure, content, design, layout.
• * External optimization aims to work with external web resources – message boards, social networking sites, topic directories, and forums, and other resources. The goal is to place as many links to authoritative sites, leading to the customer area.
• * Analytics involves tracking visitors ' activities (the amount of time spent for scrolling through pages, filling out a contact form or purchase a product/service), changes of positions of website in search results, edit attendance, purchases, etc.

SEO for different search engines

The process of promoting websites on different search engines is a little different, since they implement their own algorithms for ranking resources. Google, for example, likes when the pages are placed large informative texts with high uniqueness, without peraspera. And yet – when on the website there are links from different sources. Yandex pays more attention to behavioral factors, considering user behavior on the site, the long it exists, does it increase the traffic and citation index. Some of the requirements of the search engines on their official pages, but some of them kept secret.