The curve of demand for animal products went down sharply in the cities-participants of the World Championship on football

The company's experts PerseiLine noted a sharp decline in demand for animal products in the cities that will host matches of the football Cup.

But it would be a serious oversimplification to assume that all sovladelitsy has dramatically fallen out of love with animals and love football. To the changing conditions in Metropolitan areas are influenced by a range of factors:

• the holiday period (Pets taken to a country house or give to a special hotel)
• hot weather (the heat in animals, like people, consume less food),
• seasonal promotions and discounts (consumers buy food in store in the months ahead),
• The World Cup (demand falls on wet food that is purchased regularly in small amounts as treats for the animals, the basis of the diet – dry food. Due to football matches, beginning immediately after the end of the day, the owners often lack the time and desire to look in the pet store).

"Numbers is the alpha and omega of any business. Sales of "PerseiLine" operates not only strategic, quarterly and monthly, but even weekly sales plans to cater to the seasonality. In the summer the demand curve for the products zoomagazin goes sharply down both channels b2b and b2c channels. Overall, the rates in different cities vary slightly, but the total drop in demand is estimated at 15%. Demand for liquid feed in summer falls even more, to about 20%. In the cities that will host world Cup in 2018, to a drop in seasonal demand can add another -10%", – says the founder and CEO of PerseiLine Alexander Burov.

Entrepreneur notes that a key role in monitoring the dynamics of sales was played by the project "Reviving the label", launched in the summer of 2017.

"With the goods with "reviving" AR label, we began real-time tracking, in which the city sells our products and where they the highest demand. If the buyer wants to play in augmented reality with a virtual pet or put it on your hand, it is enough to download on your smartphone the same application in AppStore or Google Play and activate a QR code on the package. Geolocation data from each activation fall within our analytical Department and be a great source of information to analyze shopping channel b2c" – adds Alexander Burov.

About company "PerseiLine":

"PerseiLine" is a young and unique company, specializing in the production of original products for Pets.

The company's products are always present in the largest Russian networks of pet stores and is in stable demand from pet lovers.

http://www.perseiline.com