Professionals from the field of construction are similar for end consumers

PR-Agency Ideas&Solutions conducted a study among construction industry professionals to find out how they get information about novelties in their field of activity. Channel No. 1 for B2B communication was "word of mouth", move the year to a leading position with 4th place.

"Professionals from the field of construction and engineering of steel buildings in many respects very similar to the final consumers, – says Sergey Parkhomenko, managing partner of PR-Agency Ideas&Solutions. – In many B2C markets, the information transmitted "word of mouth" is the leader among the channels of receiving information about new products".

The changes were made and online information sources. Trading platforms began to play a more significant role from the point of view of receiving information on new products. The appearance of the editorial content allowed "Leroy Merlin" to become a leader in informing about new products. Last year in the first place was ForumHouse. For PR professionals this means a need to use the large shopping sites to promote, along with classic media.

Videopokerenlinea significantly increased and became the third in importance. All the respondents, 87 YouTube channels and programs. The first ten includes bloggers. YouTube is gradually replacing the TV. Agency experts believe the future development of their own corporate channels for B2B audiences, as this niche is today mostly free.

According to the study, the role of seminars, conferences and exhibitions from the point of view of obtaining information has decreased significantly. Respondents say they have less to learn about new products at such events. And email marketing, which received last year a rebirth, again playing the role of the third plan.