In the first half of 2018, the number of users of remote services of the "Renaissance Credit" increased by 44%. In this case most notably the audience of mobile Bank — 62, 2%. The number of Internet Bank users increased in the first six months of 2018 on 20, 5%. Currently, customers using the mobile Bank "Renaissance Credit", 73% more users of Internet banking.
Most of the audiences remote services are women (55%). As for age, it is mainly customers to 40 years. Their share is 73%. 21% of users belong to the age category of 41-55 years. The remaining 6% of clients in the retirement age. While mobile banking is primarily preferred by customers to 30 years, while the Internet service the main part of the audience is users aged 31-40 years.
Remote services "Renaissance Credit" is popular among customers from Moscow and Moscow region, St.-Petersburg, Krasnodar territory, Republic of Tatarstan, Sverdlovsk, Chelyabinsk and Rostov regions.
Most online and mobile banking are used to perform cash transfers between accounts. Speaking of payments, most part of transactions accounted for payment of mobile communication, utilities, and Internet, TV and telephony.
The greatest number of transactions, the users of the remote services do Monday, Tuesday and Thursday. While those who carry out transactions through the Internet Bank, prefer to do it in the first place Monday, and those who use mobile Bank on Friday. The most popular time is between 7 to 9 am Moscow time.
"We see that the number of customers in digital channels is growing rapidly, especially indicative of this growth in mobile banking. Working in the mass segment, we are seeing a reflection of trends in society in General — people increasingly prefer a more modern channels of communication. If earlier the client had contact with the Bank once a month, but now, thanks to new channels, the number of contacts has increased to seven. This encourages credit institutions to develop digital service channels, with an emphasis not only on functionality but also on ease of use. And it is the balance between functionality and usability allows us to maintain this rapid growth," commented Alexey Gribkov, Executive Director, head of Department for development of remote business and promote Bank products "Renaissance Credit".