On the eve of the world Cup in 2018, the analysts of "Afimall city" summed up the attendance of the SEC from January to may 2018. Data show that each half of the number of visitors is growing and the reason is not only the settlement of the towers of the business centre of the city, but also the active development of Moscow as one of the leading tourist destinations in the world.
So, for the first five months of the 2018 year, "Afimall city" was visited by about 13 million people, which is 31% more number of visitors over the same period last year. Experts say that since February, started a new exhibition and business seasons: visitors of "Expocentre" and employees of "Moscow-city" traditionally come in Afimall at lunch and dinner time. A wide pool restaurant concepts allows you to try dishes of national cuisines, and diverse entertainment component provides a complete leisure after a working day.
According to experts, the may holidays, there is also an outflow of buyers from neighborhood shopping centers in major facilities located in the city centre. Data from the meters of shopping Mall "Afimoll city" confirm the traffic growth of 39% in may 2018 compared with the last year of this month. "The active development of waterfronts, urban playgrounds, public gardens and parks as places of recreation for Muscovites and tourists contribute to growth in retail facilities nearby, says tzvia Leviev. – So, good location allows you to bring in "Afimall city" tourists from the neighbouring Park of Krasnaya Presnya, as well as tourists and passengers of river transport from the dock."
According to the city authorities, during the world Cup in 2018 in Moscow will arrive more than a million football fans, and a tourist flow will have a positive impact not only on the occupancy of the hotels, but the attendance of the Metropolitan infrastructure. "According to our conservative forecasts, traffic "Afimall city" will increase by 20% during the world Cup. For its part, the SEC has prepared a number of marketing activities in support of the championship, which will complement the overall atmosphere of the game," said tzvia Leviev.
In the second half of 2018 in the "Afimall city" is scheduled to open several unique fashion brands, long-awaited in the Russian market and in the restaurant area of the fourth and fifth floors will be new places and unique concepts.
In addition to the existing tenants, "Formula Kino", "5 element", "cosmic", Just Jump, VR Park, Aero Dream – will change the entertainment component of the Mall. Already formed a dense program of social and cultural activities designed for all categories of visitors.