Beer To Marx. What surprised Petersburgers Craft bear fest

As strange as it sounds, but two questions — "do you Like beer?" and "how Long have you read Marx?" — each other akin. Because, looking at the history of brewing, see: classic of Marxism was right.

The transition from feudalism to capitalism, described by Marx: a small private brewery transformed into Breweries. The emergence of monopoly capitalism — the emergence of large Breweries. The transition to imperialism, the transformation of companies into supranational holdings redraw the market for themselves. What's next? And then, according to the author of Capital, state–monopoly capitalism. Corporations rule the world, and the only value is getting the potential consumer. And the consumer is completely no choice. Do you like beer? Drink. Here three hundred varieties. All in one taste? But the labels are different!

This situation gave rise at the time, "craftool revolution" — the opposition of the consumer to the dictates of the "brewery of the giants", the emergence of the national brewing, thanks to which appeared on the market a variety of varieties of this wonderful drink from malt and hops, very different from the uniform eurolaser on the market. But where to try them? Because most stores and restaurants continue to focus on the "big three" brewing corporations.

And this is where beer festivals. Them in Petersburg for some, but in the summer there was only one Craft bear fest, the festival "beer bear". It was held on July 14-15, in the closing days of the world Cup, in the Museum of street art in the North of the city.
 

The applications for participation filed three dozen Breweries from different cities of Russia, and each submitted far more than one variety of their products. For guests developed a beer routes that you can follow, tasting presented by beverage: purposefully go for the stouts, the pale–Alam, porters, fruit varieties, ciders and so on or to arrange a tour, sampling all the varieties in the correct sequence, as a seasoned taster.

Another of the interesting innovation — an interactive festival map, where you can create your own route and Internet voting for the best variety and the best brewery. In a press–service of the Russian event Agency — the organizer of the festival is assured that everything is in order and with a cultural program. Marked game area with elements of virtual reality, fan–zone with five-metre screen to broadcast the key matches of the world Cup, the lecture area, where the audience was made by the brewers and engineers, area business activity. The music, too, all is well in the "Orchestra Troll" Los Machetes, Fox in Oil, Dj Ilya Lavrov.

Simply put, the festival is an obvious embodiment of Kraft revolution. Even private, but consumer resistance to the dictates of the manufacturing giants. Is classic writing in General terms not about this?
#Crafbearfest, #festival
Source: https://www.dp.ru/a/2018/07/05/Piva_Marksu