About new home appliances almost stopped reading in magazines

PR-Agency Ideas&Solutions conducted a survey among consumers of domestic appliances and electronics market and found that the first press was not included in the top 5 of the mass media in this industry over the whole duration of the Agency's research.

"Under the press we understand classical magazines and Newspapers on paper. 32 % of consumers learn about new products of home appliances and electronics of the print media, while 42% of respondents often focused on the feedback and recommendations posted on social networks. In other industries, according to our polls, the print media back in the top 5 sources of information by the beginning of 2018, took a Renaissance print. But not for appliances...," said Anastasia Ivanova, head of home appliances and electronics the PR-Agency Ideas&Solutions.

The changes were made and the most popular sources of information. In 2017 in the first place was word of mouth, and now the sites are ahead of him by 15 %. Learn industry news in the online media and on web resources of the online stores 81 % of the respondents and through word of mouth – 66 %.

Classic TV in 2018 is a source of consumer information on home appliances for 46 % of the respondents. "Unlike last year's research, we decided to separately measure attention to YouTube. 26 % of consumers learn about products through this video. Frankly, we expected more," added Anastasia Ivanova.

42% of respondents pay attention to mailing and online retailers, and 7% of consumers answered that they learn about new products directly to the stores.

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The research sample is composed taking into account the representativeness of the biggest cities, gender and age of consumers. It involved 500 respondents aged from 18 to 55 years. Confidence probability (precision) of 95 %. Confidence interval (error) – +\- of 2.84 %.